The use of email to reach out to your potential customers and build business relationships with them is called Email Marketing. It is one of the most rewarding method of promoting your business when executing right. Email is at number three when it comes to acquiring information for B2B audiences only behind only colleague recommendations and industry-specific thought leaders and 59% of B2B marketers claim that email is one of their most effective channel in terms of getting customers and increasing revenue.
We urge every business owner to tap this opportunity to grow their businesses more as it is inexpensive as compared to other modes of marketing and you can easily track your return on investments ROI. It also helps you to let your existing customers know about different promotions and personalized messages. So in short if you're thinking to take advantage of different available streams to increase your customer flow than email marketing is definitely worth trying.
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The number of emails sent daily are expected to be around 333 billion daily by the end of 2021 but the email services are so intelligent now days so there’s hefty chance for your email to end up in spam folder if you haven't write the content and subject write. So it is important to first define the strategy and goals to target from email campaign. A well written and designed email marketing campaign can hand over a good number of customers to you. It is important to know your targeted audience and what you want to achieve through this campaign? Is is about your next winter sale or some thought provoking article in your niche. All of these factors helps us to strategize the blueprint of your email campaign.
Once we have defined the strategy for your email campaign now it’s time to execute it. So now we need to design the template of your email as it is one tricky thing because there’s a limited support for design in modern email clients. The cross client support is important because people will be reading and accessing it from different sources and its vital that the see the unbroken email.
We first run a pilot campaign in house to determine any possible layout discrepancies. We run this cycle until we make sure that every section of the email is being shown as intended. Once done and achieved we are all set to launch your first email campaign.
After launching the campaign it is very important for us to track all the relevant metrics and let our customers know the outcome of campaign. There are various tools and applications to track these records but any business owner it could be complex and time taking to understand and learn them all so our job is to extract all this information from different free and paid tools and organize them in digestible format for our clients so they could understand that how their campaigns are performing.
Some important metrics are “Open Rate” which let you know that how many users have actually read your message then the “Click-Through Rate” that identifies that how many readers have clicked any of the link mentioned in the email. “Clicks per Link” is one in depth metric that tells that which link has received most number of clicks and “Conversion Rate” helps to identify thay how many leads were converted into sales. So now you have an idea that how this email marketing works and how we here at Insignia Business Solutions helping businesses to leverage their businesses through different marketing channels.