You might be looking to sell your products online or wants to set up an online business store. But what if we tell you that an all-in-one fully functional eCommerce platform can fulfill all your customer's needs in one go? Great products require a quality website to make a significant amount of sales through an e-commerce platform.
With the news of SGE “Search Generative Experience” rolling out, the competition is soaring in the e-commerce market. As per Statista, Global retail e-commerce sales were estimated to be around 4.9 trillion dollars in 2021. Over the next four years, this amount is anticipated to increase by 50%, reaching roughly $7.4 trillion by 2025. There is no time to think of relying on an old-e-commerce content management system that produces stagnant results. It is important to have an eCommerce store that can speed up website functionality and simultaneously amplify your sales.
The user-friendly e-commerce website's main target is to streamline the user experience. An appealing website will inevitably draw visitors. In our blog, we will walk you through the potential features of an e-commerce website that can boost your sales.
Mobile-friendly navigation
As mobile devices become more prevalent, it is essential for e-commerce stores to have a mobile-friendly interface. This facilitates customers to easily browse and purchase products on their mobile devices, be they smartphones or tablets.
An e-commerce store without an easy-to-use interface is likely to lose out on customers. Studies have shown that mobile users are more likely to abandon a website that is not optimized for their devices. Because a significant portion of internet traffic will come from mobile users, you should make sure your website is mobile-friendly.
Moreover, to craft a mobile-friendly approach, you need to look for a UX design that will be compatible with various screen sizes. A responsive e-commerce website design focuses on user experience as the focal point.
Product reviews
The cornerstone in assisting your clients in reaching a buying decision is product reviews. Be cognizant of a few aspects before integrating a review component into your e-commerce app or website. First, make sure that you have a process in place for moderating reviews so that only high-quality, useful reviews are published. Second, consider incorporating customer photos into your reviews, as these can be extremely valuable for potential buyers. Finally, make sure to respond to all positive and negative reviews professionally and helpfully.
Adding product reviews to your e-commerce website can be a great way to boost sales and build trust with your customers. A website with potential reviews is a sign of social proof. Further, to analyze the quality of the product, a star rating system is a must-have feature for product authenticity.
User reviews are much more than just a piece of testimonials in the context of SGE ("Search Generative Experience"). Why? Because they are going to be crucial bits of information that feed Google's AI.
Thus to cope with the seismic SEO shift, it is most important than ever to include testimonials and customer reviews and add content to the website that is focused on a customer-centric approach.
Product filtering and sorting
E-commerce website product filtering and sorting is a necessary part of the online shopping experience. What do your customers want? A specific product in a specific range that is quickly and easily accessible. And they can find their exact product match and save time shopping for another item via filtering.
There are a few different ways to implement product filtering and sorting that impact website conversion rates. The most common way is to use a search bar and drop-down menu. The feature encourages customers to buy the desired item using specific keywords. The cherry on top is that they can sort the results by price, color, rating, etc.
Another method is to use a tag system. This is where products are categorized with certain attributes, and customers can then use those tags to filter products. This may take a little longer for the website owner to put up, but it may provide buyers with additional options for the things they want.
Product recommendations
Based on past shopping experience, a product recommendation feature allows you to tailor the online shopping experience for each customer. Besides, adding a product recommendation feature to your e-commerce website can be a great way to encourage customer loyalty. It lets you make suggestions for related or similar products to customers who are looking at a product on your website based on historical customer behavior.
Further, to make the buyer feel a little FOMO (fear of missing out), you must highlight items that other customers have just purchased. Our WordPress engined eCommerce website allows you to use various plugins or developers can custom solutions to generate recommendations.
Order tracking
Many e-commerce websites now have an order tracking feature that allows customers to see the status of their orders in real-time. This is a fantastic technique to maintain client awareness of the progress of their order and promote transparency.
The idea is to make the order-tracking process simple for customers. To do so, developers add a tracking code to the page that confirms your order. The code aids in monitoring consumer purchasing status. By inputting an email address and a tracking ID, customers can review the progress of their order at any moment.
User account
For both you and your consumers, adding a user account function to your e-commerce website is the grist for the mill. It enables customers to keep their shipping and payment details for a quicker checkout on subsequent visits. Also, a user account can provide clients with a tool to follow the status of their orders. Finally, a user account system can assist you in better understanding your clients so that you can make pertinent offers and share future exciting news with your loyal customers.
Prominent and secure payment options
Well-crafted e-commerce websites encourage customers to make their purchases securely. One way to do this is to accept payment via various verified methods. Another promising approach to improve sales is to speed up the checkout procedure for your clients. For that, display clear icons of accepted payment methods on your e-commerce site.
For customer convenience, e-commerce websites are increasingly introducing payment alternative methods that let clients pay for products in installments. This can be a terrific strategy to help buyers afford expensive stuff while also driving sales for businesses. However, before incorporating the payment installment plan into your e-commerce website, carefully weigh the benefits and drawbacks to determine if it's the best decision for your brand.
FAQ’s
Having an FAQ feature in an e-commerce website facilitates customers in enlightening customers about the most commonly asked questions about the product. To provide the best possible customer experience, add relevant questions that your customers often inquire upon purchasing.
Moreover, it’s good that your customers get their answers via the FAQ section rather to contact customer service support. This helps save time at both ends.
Below are some frequently asked questions about a general e-commerce website:
- What are the accepted payment methods?
- How secure is the website?
- What is the delivery time?
- What is the return policy?
- How can I contact customer service?
Wishlist:
If a certain product catches customers' attention, they can instantly add the product to the wishlist. The prominent advantage of having a wishlist facility is to increase customer satisfaction. It allows customers to save items they are interested in for later purchases. This can be useful for customers who want to buy an item that may be currently out of stock or they want to buy at some other time.
A wishlist is a valuable tool that can also be used to generate data about customer interests. This data can be used to improve the e-commerce website and to create targeted marketing campaigns.
Deals and discount
It is a common observation that most customers are visiting your website for special deals and discounts on their favorite products. The best offers are provided by Insignia Business Solution's e-commerce solution to draw in the targetted audience. Additionally, this is a solid way to develop lasting relationships with customers.
In recent years, the popularity of e-commerce websites has grown exponentially. A key factor in this growth is the deals and discounts that are offered by these websites. These discounts offer substantial financial savings to customers, which explains why they are such a popular feature.
Search bar
If your customers easily find the specific item without digging through tons of products, then it is more likely to return to your page to shop again. Your customer needs to fill out some of the keywords to reach their required product. But what's amazing about a fully-functional website is it supports an advanced search option that suggests the relevant searches while the user is typing the query.
Final Thoughts
At the pace at which the e-commerce market is growing, it is rational to add as many promising features as you can to assist your customer's buying experience. An e-commerce app along with a responsive website will be a boon for your customers. However, the tip of the iceberg is that before opting for an e-commerce solution for your business, it is a task to analyze the customer demands and security apprehensions. Well, if your business is in the hand of a proficient team of developers and digital marketers, then you should not worry about it.
We recommend the most popular CMS WordPress as your ultimate choice to fit your eCommerce needs. It comes with a variety of themes and plugins that can transform your website into a suitable choice for small and large enterprises.
And do not forget to keep an eye on vital updates like SGE “ Search Generative Experience”, which will create the major difference in deciding who will lead the search engine game.
If you are looking for a highly converting e-commerce website that drives crazy sales, explore the best e-commerce platform that is optimized for the pet industry and request a free quote today. So take a back seat and choose experts that know all the nitty-gritty of developing an e-commerce website.