Why is Email Marketing Important for Businesses?

Email marketing is the most effective way to reach out to your customers. As per the statistics, over 4 billion people use emails as a communication channel. The vital trick to achieve leads is to direct the right message to the right person.

  • Important in converting leads to sales
  • Build a relationship with customers and win loyalty
  • Keep your valuable customers engaged
  • Inform your customers about promotional deals

Moreover, Email marketing does not mean merely sending messages in mass quality rather customizing target-oriented emails. It is considered the most effective yet inexpensive way to analyze Return on Investment (ROI). In finding sales leads, 59% of B2B marketers perceive it as the most reliable channel.

Our Revenue-Driven Email Marketing Products

  • Newsletters
  • Promotional Emails
  • Behavior-triggered emails
  • Retention Emails

Our Process

Our exclusive email marketing strategy follows the productive process to nurture customer relationships.

Strategy

We cannot overlook the importance of a good first impression. To convince our customers to purchase a well-written and perfectly designed email marketing strategy is imperative. For a healthy flow of customers, your marketing plan must target the desired audience. A business email marketing campaign will allow you to directly communicate business with your audiences.

If your commercial business email lacks a structured format, there is a good chance that your email will land in spam messages. For a higher conversion rate, it is crucial to segment your email list with the help of email service provider software. This act will allow you to manage and design your email list.

Strategy

Launch

After a successful email marketing campaign, here comes the launching phase. At Insignia Business Solutions, we work diligently on the template-making of email marketing. We make sure that our email pipeline trajectory highlights any broken email presence. To pull a flawless marketing campaign, we perform an in-house assessment to identify any shortcomings.

Our digital marketers nurture valuable subscribers to purchase your products with ease. Online Business marketing is incomplete if the email format does not align with audience expectations.

Launch

Tracking

Our digital marketers confidently use tracking tools to optimize and update the business campaign. We analyze the feedback and performance of the overall email marketing campaign. So business owners can comprehend the data specs and construct future strategies accordingly.

Tracking

Reporting

At our company, we go above and beyond to ensure customers' satisfaction with the final results. We evaluate various metrics at our ends, like open rate and click-through rates. By doing so, we submit a thorough report to the client that integrates user behavior patterns. For instance, the ratio of the number of people buying from the link embedded in emails. Besides, the Click per link will hold the details of a specific link that got higher hits. Our statistics report will help you in building a long-term connection with your customers

Reporting