SEO & AI Search
Be found in search results and in AI answers
We make your website fast, clear and well structured so that Google can rank it and AI assistants such as ChatGPT, Perplexity and Google AI Overviews can cite it.
Search now has two kinds of results
A search today often returns two things: the familiar list of links and an AI-written answer above it or in place of it. Many questions are settled inside that answer, so being the source it quotes is now as valuable as ranking first.
The two goals overlap. AI systems draw on pages that load quickly, are easy to crawl, answer questions directly and come from businesses with a consistent presence across the web. Good SEO is the foundation, and Generative Engine Optimization builds on it.
What our SEO & AI Search service covers
Each engagement is scoped after an audit, so you only pay for the work your site needs.
Technical SEO
Crawlability, indexing, site architecture, redirects, canonical tags, XML sitemaps and JavaScript rendering, fixed in order of impact.
Core Web Vitals
We measure LCP, INP and CLS with real user data and work with your developers, or ours, to improve loading, responsiveness and layout stability.
AI-assisted keyword clustering
AI groups thousands of queries by intent and topic. A strategist then maps each cluster to a page and sets priorities by business value.
Content that answers questions
Pages and articles that give a direct answer first and the detail after, written by people with input from your subject experts.
Structured data
Schema.org markup for your organisation, services, products, articles, FAQs and locations, validated and kept up to date.
Local SEO
Google Business Profile, location pages, reviews and consistent business listings for Pakistan, the USA and Gulf markets.
Generative Engine Optimization
Clear business information, quotable facts, original insight and mentions on trusted sources, so AI tools are more likely to cite you.
AI visibility tracking
Each month we run a fixed set of prompts in ChatGPT, Perplexity, Gemini and Google AI Overviews and record when and how your brand appears.
Generative Engine Optimization, explained
Generative Engine Optimization (GEO) is the work of making your business easy for AI systems to understand, trust and quote. It does not replace SEO. AI answers are largely built from pages that already perform well in search, so technical and content work still comes first.
On top of that, GEO focuses on clear statements of who you are and what you offer, facts that can be lifted straight into an answer, author and company credentials, consistent details across directories and profiles, and being discussed on the sites AI tools tend to draw from.
AI answers change often, so we measure them regularly rather than once. Reports show which prompts mention you, which competitors appear instead and which of your pages are being cited.
Our SEO process
A clear sequence from audit to reporting, reviewed every quarter.
01 / 05
Audit and discovery
We crawl the site, review Search Console and analytics data, test Core Web Vitals and check how AI assistants answer questions about you and your competitors.
Local SEO for Pakistan, the USA and the Gulf
Each market has its own search habits, directories and languages, so we set them up separately.
- Google Business Profile setup and optimisation for each branch or service area
- Location pages for the cities you serve, such as Lahore, Karachi, Islamabad, Dubai, Riyadh or US metro areas
- Consistent name, address and phone details across local directories and maps
- Arabic and Urdu pages with correct hreflang tags where you serve those audiences
- Review requests and reply guidelines that follow each platform's rules
- Apple Maps and Bing Places listings for customers in the USA
Tools we use
We work in your own accounts wherever possible, so the data stays yours.
Google Search Console
- Indexing, queries and page experience data
Google Analytics 4
- Traffic, engagement and conversion tracking
Google Business Profile
- Local listings and reviews
Bing Webmaster Tools
- Indexing for Bing and Copilot
PageSpeed Insights and Lighthouse
- Core Web Vitals and performance testing
Screaming Frog
- Technical site crawls
Ahrefs and Semrush
- Keyword, backlink and competitor research
Schema.org
- Structured data vocabulary
SEO & AI Search questions
Still have questions?
Talk to a business developer directly. We usually reply within an hour during working hours.
Technical fixes can show an effect within weeks once Google recrawls the site. Rankings for competitive topics usually take several months of steady content and authority work. We set realistic milestones after the audit instead of promising a date.
Start with an SEO and AI visibility audit
We will check your site's technical health, your rankings and how AI assistants describe your business, then send you a prioritised plan.